Your Top 5 Strengths Are Telling You How to Show Up Online
You've been trying to show up online consistently for months now.
You watch other nurse coaches post daily Instagram Reels, launch podcasts, write weekly newsletters, and somehow make it all look effortless. So you try to do the same. You force yourself to go live on video even though it drains you. You batch-create content that feels performative. You push yourself to "just do it" because that's what the business coaches say works.
And you end up exhausted, invisible, or both.
Here's what no one tells you: the visibility strategy that works for them might be killing your confidence. Because their CliftonStrengths aren't your CliftonStrengths. And trying to market your business using someone else's wiring is like trying to write with your non-dominant hand. Technically possible. Practically exhausting.
Your top 5 strengths aren't just personality traits. They're telling you exactly how you should show up online. The question is: are you listening?
Why Generic Visibility Strategies Fail
Every business coach has a formula. Post three times a day. Go live every week. Launch a podcast. Build a funnel. And yes, those strategies work, for some people. The ones whose natural wiring supports that approach.
But if you have high Deliberative, being told to "just post without overthinking" feels like being told to run a marathon in flip-flops. If you lead with Intellection, the pressure to create "quick, snackable content" leaves you feeling shallow and unheard. If your top strength is Empathy, the "sell hard, overcome objections" approach makes your skin crawl.
You're not failing because you lack discipline or drive. You're failing because you're using a strategy that doesn't fit your wiring.
How Different Strengths Show Up Online
Let's talk about what visibility actually looks like when it's aligned with who you are.
Strategic Thinking Strengths (Analytical, Strategic, Learner, Input, Intellection)
If you lead with Strategic Thinking strengths, your brain processes information differently. You see patterns. You make connections. You need time to think before you speak.
The hustle-culture approach to visibility—post fast, post often, don't overthink—feels violent to your system.
What works for you instead:
Long-form content that lets you fully develop an idea (articles, essays, in-depth newsletters)
Fewer posts with more substance (one well-researched post per week beats seven shallow ones)
Content that teaches frameworks, not just tips (you're wired to see the bigger picture)
Writing over video (unless you're scripting and editing, which honors your need to refine)
Stop apologizing for not showing up daily. Your audience doesn't need daily posts from you. They need the depth only you can provide.
Influencing Strengths (Woo, Communication, Command, Activator, Self-Assurance)
If Influencing strengths dominate your top 5, visibility probably feels natural to you. You're energized by connection, by rallying people, by speaking your truth boldly.
But here's where you might be getting stuck: you're so focused on showing up that you're not building systems to convert that visibility into clients.
What works for you:
Live video, podcasts, speaking engagements (you thrive in real-time interaction)
Building community through engagement, not just broadcasting (respond to comments, start conversations, host live Q&As)
Leading with opinion and personality (people follow you for YOU, not just information)
Using your visibility to drive people toward a clear next step (don't just inspire, invite)
Your challenge isn't showing up. It's channeling all that energy into a strategy that actually converts. Visibility without structure leaves you visible but broke.
Relationship Building Strengths (Empathy, Relator, Developer, Connectedness, Individualization)
If you lead with Relationship Building strengths, the typical "attract strangers from the internet" marketing advice feels wrong because it is wrong, for you.
You build trust slowly. You connect deeply. You see people as individuals, not numbers in a funnel. And trying to "scale" your visibility using impersonal tactics makes you want to quit.
What works for you instead:
One-to-one visibility (DMs, personalized outreach, coffee chats, relationship-first networking)
Content that feels like a conversation, not a broadcast (write like you're talking to one person)
Building community over audience (a small, engaged group beats a large, passive one)
Referral-based growth (your current clients become your best marketers because of how deeply you serve them)
Stop believing that "real businesses" require massive reach. Some of the most profitable nurse coaches I know have email lists under 500 people, but those people are deeply connected. That's your strength. Use it.
Executing Strengths (Achiever, Discipline, Focus, Responsibility, Consistency)
If Executing strengths are in your top 5, you're great at getting things done. You can build systems, follow through, and show up consistently. But you might be so focused on executing the strategy that you forget to check if it's the right strategy.
What works for you:
Consistent, repeatable content systems (batching, templates, editorial calendars)
Clear goals and metrics (track what's working, double down on it)
Accountability structures (deadlines, commitments, visible progress tracking)
Building momentum through small, daily actions (you thrive on checking boxes and seeing results)
Your challenge isn't consistency. It's making sure you're being consistent with something that actually moves the needle. Don't just execute, execute the right things.
The Real Question: What Does Your Wiring Want?
Stop asking, "What should I be doing to grow my business?"
Start asking, "What visibility strategy would let me show up as myself and still attract the right people?"
Because here's the truth: your ideal clients aren't looking for a generic nurse coach. They're looking for YOU. The version of you that's fully expressed, not the version trying to fit someone else's formula.
If you have high Deliberative and you love writing thoughtful, researched content, own that. Build your visibility around long-form writing. Let other people do the Reels.
If you lead with Woo and you come alive in conversation, stop forcing yourself to write and get on video. Host workshops. Do live coaching demos. Let people experience your energy.
If Empathy is your top strength and you build trust slowly, stop trying to "scale fast" and focus on depth. Build a small, loyal community. Let word-of-mouth do the heavy lifting.
The coaches who thrive aren't the ones doing the most. They're the ones doing what fits.
Start Here
Pull up your CliftonStrengths report. (Don't have one yet? Message me and I'll send you the assessment code for $25, and get your top 5 strengths) Look at your top 5.
Ask yourself:
Which visibility strategies feel energizing to me?
Which ones drain me but I keep forcing because "I should"?
What would showing up online look like if I built it around my strengths instead of someone else's blueprint?
Then give yourself permission to stop doing what doesn't fit.
You're not failing at visibility. You're just using someone else's playbook.
Want help figuring out what visibility strategy actually fits your wiring? Join my email community where I share weekly insights on building a coaching practice that honors your wiring, values, strengths, not someone else's hustle culture blueprint.
